Online marketing for small businesses: The best 10 Proven strategies
Nowadays, online marketing has become extremely competitive and difficult for business owners who really want to become successful because there are a lot of opportunities, but most of them don’t know where to start or which one is going to be the best one for their business.
In order for us to help you with that, in this article we will explain the best online marketing for small businesses: The best 10 Proven strategies and how to online market your business.
Why is online marketing for small businesses important?
For small businesses to connect with more customers, expand their customer base, and survive the highly competitive conditions of the online marketplace, online marketing is crucial.
There is no need for a large investment in traditional advertising channels because online marketing allows small businesses to promote their products or services, interact directly with prospective customers, and boost awareness of their brand.
Here are the top 10 proven online marketing strategies for small businesses.
1. Social Media Marketing
Social media marketing is when you use social media platforms in order to market the products or services of a company. For example, Facebook, YouTube, Instagram, Twitter, or LinkedIn
How to do it
Having an online presence is mandatory for you to start, and it is also a great online marketing strategy for small businesses.
Choose the Right Platforms:
Find out which platforms your targeted audience uses often. Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok are all widely used platforms.
Think about what kind of content works best on each platform and make sure it corresponds with your business goals.
Create a Social Media Strategy:
You will need to establish goals that are both simple and achievable if you really want to boost awareness of your company, website traffic, and sales leads. You will also need to make a plan for the time and place you will post your content every day.
Remember that almost every aspect of social media is about what you post. Even though it might be difficult for you to master and dominate all the social platforms at the same time, you will just have to make sure you master the most profitable ones, for example, YouTube, Facebook, Twitter, and LinkedIn.
Always try to publish good-quality content and use different types of material, for instance, images, text, videos, and infographics. Which will give you more ways to talk to your viewers.
2. Search Engine Optimization (SEO)
SEO (search engine optimization) is the best method used by internet marketers in order to enhance the exposure of a website or web page on search engines, for example, Google, Bing, and Yahoo.
SEO’s main goal is to get more free (organic) traffic to a website by making its content, structure, and other parts rank higher in SERPs (search engine results pages). The good thing is that when your pages or website rank well on search engines and keep that position for a long time, you will be able to get free traffic every day.
Read our post about SEO experts in Miami
How to do it
If you really want to rank on the search engines, the first thing to do is look for the content people are already looking for. In order for you to know what they are looking for, you should know how to do keyword research, and the best and easiest way to do that is to have a keyword tool like Ahrefs, Ubersuggest, Semrush, etc. For example, Go to Ubersuggest.com.
Create an account for free, and after that, go to keyword ideas and write whatever keyword fits your niche. For example, coffee, online marketing, email marketing, shoes, courses, etc.—absolutely whatever you want.
From now on, you will just choose, according to your niche, the best one you want to write content for and target.
Truth be told, the best ones are those with high search volumes and low competition. For instance, in the picture above, the one you see in green is the best one because it has a high search volume and low competition for the keyword online marketing.
When you finish creating and publishing this content, you will need to build backlinks because they are an important Google ranking factor. The more relevant links you get from a website with high domain authority, the more chance you will have to rank faster and higher on search engines.
The last step is to make sure the technical aspects of your site are good. For example, the speed of your site should be below 3 seconds, and if Google can’t find and index your site, you will not rank on the SERPs.
To learn how to index your website on Google, read this. 10 Ways to Get Google to Index Your Site
3. Pay-Per-Click Advertising (PPC)
Pay-per-click (PPC) advertising allows businesses to place their ad campaigns on search engines and social media platforms like Facebook, YouTube, Instagram, and others.
PPC advertisers only pay when someone clicks on their ad. In traditional advertising, you pay a fixed fee no matter what results you get.
How to do it
Look for the keywords that those who might be interested in your industry use when they’re searching for businesses or goods like yours.
Choose the right advertising platforms that best suit your audience, such as Google Ads, Facebook Ads, or Microsoft Advertising.
Create ads that are attractive and pertinent, and use your chosen keywords. Make sure you build ads that look attractive to get people to click on them.
Set up a daily or monthly budget in order to maintain records of how much you spend. PPC platforms allow you to set the highest price you are willing to pay for a keyword.
If you really want your campaigns to be seen by the right individuals, you first should determine those who will be interested in clicking on them according to their demographics, which include age, sex, marital status, level of education, work, and revenue.
A high-quality score is a sign of a highly successful ad, an interesting landing page, and an excellent chance of conversion, so it’s in your best interest to strive for it. Costs per click (CPC) can go lower if the quality score is high.
Keep an eye on what your competitors are doing and change your marketing strategy to match.
4. Content Marketing
Content marketing is the process of creating content that people will enjoy and interact with in order to get more clients as well as retain the ones you previously had.
How to do it
The first step is to find the best keywords and phrases that are compatible with your field. For example, you can use Ubersuggest to look for keywords with low competition and high search volume and start creating content that will benefit your audience.
You have to create content according to your goals and with good quality, for example, blogs, videos, infographics, etc., and schedule a time to publish them.
Optimize for SEO:
Use keywords in your content, headings, and meta descriptions in a way that makes sense for search engines.
Always try to create video content in order to attract the increasing number of people who watch videos every day.
Create a consistent posting schedule to keep your audience engaged and up-to-date.
Read our post about WHAT SERVICES DOES A DIGITAL MARKETING COMPANY OFFER?
Feedback and Improvement:
Always try to pay attention to what people are saying and modify the strategy of your content based on what they say and want. If you do so, you will keep them engaged with your content, and later they can become your customers.
5. Email Marketing
Email marketing is, for sure, one of the best online advertising strategies used by a lot of business owners to send emails to specific subscribers or new customers in order to develop a really strong relationship with them and promote products or services.
How to do it
Choose an Email Marketing Platform:
Choose a reliable email marketing platform like Mailchimp or Get Response to manage your email campaigns.
Build and Segment Your Email List:
Create a strategy for visitors to give you their email addresses on your website. For instance, offer something for free or discounts on your services or products.
Automate Email Sequences:
Set up automated email sequences, like welcome emails, reminders for carts that were left behind, and follow-ups after a purchase, to keep leads and customers interested.
Permission and Unsubscribe Options:
Always send emails to people who have agreed to receive them. Include a clear way to unsubscribe so you can follow the rules and give the person receiving the email control over their subscriptions.
6. Influencer Marketing:
An influencer is someone who has a really engaged following on social media or online platforms and the capability to influence those people to do something.
For instance, Cristiano Ronaldo has more than 600 million followers on Instagram; when he posts something, he might get 5 million likes and more than 1 million comments in an hour. This is something you should look for when choosing an influencer to create a partnership with because some people have a lot of fake followers on social media.
How to do it
Identify Your Goals and Audience:
You have to determine your influencer marketing objectives before anything else in order to get what you want. For example, you might want to boost the awareness of your brand, drive sales, get more followers, etc.
One of the best things I would always strongly advise you to do is to look for influencers who match the values of your brand, niche, and target audience. You have to think about things like the types of people who follow them; the most important factor is how often they interact with them and if they are really real followers.
You can try to reach out to them by email or social media to talk about their experience with previous clients, how they will help you, and to get to know them. Before you contact them, always make sure your goals, expectations, and compensation terms are very clear.
7. Affiliate Marketing:
Affiliate marketing is when someone promotes your products or you promote the products of someone else to get a commission in return each time you generate a sale for them. For instance, if you promote a product or a service for someone that costs $2,000, you might earn a commission of $200 for each person who purchases this product or service.
How to do it
Choose a Niche or Product:
Choose a specific niche, product, or service to promote as an affiliate.
Find Affiliate Programs:
Try to find an affiliate program that is really related to your niche and join it. For example, Amazon Associates, ClickBank, and ShareASale are now all popular affiliate programs.
Select Relevant Products or Services:
You will need to verify and check out what kind of services or products the affiliate program has to offer you, and try to choose products or services that your audience will be interested in and that meet their expectations.
Create Valuable Content:
After you have completed all the steps above, you will now need to create high-quality content, for example, videos, blog posts, or social media posts, that will help you promote the affiliate products or services you have chosen. Try to focus more on delivering valuable information that will solve a problem or answer a question.
Payments and Payouts:
Make sure you always verify how much money you have made and try to earn enough before you make a withdrawal in order to meet the minimum payout requirements of the affiliate program. Try to learn and read more about the terms and conditions of the affiliate program and how they will pay you.
Video marketing consists of using videos in order to market a service, good, or content to a chosen audience. It can be utilized as well in order to bring greater visibility to a brand, encourage engagement on social media, and attract new followers on a daily basis.
How to do it
Define Your Goals:
The first thing you will need to do is determine what you want to accomplish with your video marketing. For example, you might want to boost your online visibility, drive traffic to your website, and get more leads or sales.
Know Your Audience:
Try to find out what your target audience really wants, for example, their preferences, needs, issues, etc. Make sure you always create your videos according to what they want.
Create High-Quality Content:
Make sure your videos always look professional by making an investment in quality audio equipment, like cameras, microphones, and lights. Pay attention to video production, writing, and editing if you want to make content that is interesting and useful. That will help you market your business more than ever before.
Engage with Your Audience:
Always make sure you respond to comments and talk with people who watch your videos to build a strong relationship and community with them. This is one of the best strategies for online marketing success.
Podcasting is another great content marketing strategy that focuses more on creating and sharing audio episodes through the internet. It is a really good online marketing strategy for small businesses to grow their audience.
How to do it
Concept and Planning:
Define the niche, audience, and goals of your podcast. Select a title for it that is really interesting and unique, and then create a cover that corresponds with your brand.
Content and Format:
Identify the structure of your podcast and how it will be put together (interviews, solo episodes, panel discussions, personal stories, etc.).
Recording Equipment and Software:
Invest in good recording tools, such as microphones, headphones, and software for editing audio. Think about using a program like Audacity or Adobe Audition to record.
Listening to podcasts can be very helpful when you don’t have a lot of time to read. You can do that in your car, while you are on the bus, etc. If you are thinking about starting your own podcast, there are two things you have to do.
1. You will have to introduce yourself by saying who you are and who this podcast is for at the beginning.
2. Explain why it will be good for them to listen to it.
Reputation management is when you take advantage of digital marketing channels to help you influence and maintain an individual’s or company’s public image online. It really involves the way others perceive you or your brand and any negative or damaging information that may affect your reputation.
How to do it
Assess Your Current Reputation:
Try to conduct an in-depth look at your online presence. Always go on search engines and social media platforms to check your name or company’s name in order to identify how people are talking about you or your brand. In case they are saying something wrong try to fix that immediately.
Set Clear Objectives:
Make a plan to manage your reputation, for instance, by building a positive online image, improving online reviews, or addressing negative press.
Online Presence Optimization:
The reputation of your brand, values, and messages should always be visible on your site and social media profiles. Optimize your content for search engines (SEO) to make sure that good results rank higher in search engine results pages (SERPs).
Content Creation and Publishing:
Always try to update your blog, website, and social media profiles by publishing content that is really interesting, informative, and high-quality to show your expertise and values.
Online Reviews and Ratings:
Recommend satisfied customers or clients to leave good reviews on sites that are related to your business. Deal with bad reviews in a professional way and try to solve customer problems whenever you can.
Those online marketing strategies for small businesses are really important and, at the same time, might be overwhelming. But I’m sure that you can make the best choice for the future of your company if you put in the time and effort to learn how they work.
Is there anything else you would like to know that I don’t mention in this article? Get in touch with me on Twitter.
1. What role does social media play in online marketing for small businesses?
Social media marketing allows a lot of business owners to connect more with their audience in a personal and interactive way. By using online media platforms effectively, most of them have become really successful.
Do you need a large budget to implement online marketing for small businesses?
No, you don’t really need a big budget to promote a small business online. There are actually plenty of techniques and resources that don’t cost huge amounts of money, so even startups can use them. Always try to start small, prioritize what works now, and invest more as your business grows and you see results.
How long does it take to see results from online marketing services for a small business?
The time to see results from online marketing for small businesses can vary. The tactics you employ, the kind of competition, and the preferences of your target market are all factors to consider. Some results, like increased website traffic, can be seen relatively quickly, within weeks. However, for more significant outcomes, like improved search engine rankings or substantial sales growth, it may take several months of consistent effort and optimization.
How do I determine which online marketing services are right for my small business?
To choose the right online marketing services for your small business, start by understanding your goals and target audience. Make your choices to what aligns best with your business objectives and the preferences of your ideal customers. For example, according to your budget and what need, you can try many different tactics like social media marketing, search engine optimization(SEO), PPC, email marketing, and content marketing.