Unlock the Secrets of SEO with these Free Online Courses

 

 

Are you ready to Unlock the Secrets of SEO?

Search engine optimization (SEO) is one of the best digital marketing strategies business owners can use to build brand awareness and drive organic traffic to their website without breaking the bank.

 

 So, experts in this field are always in demand, and the good news is that there are many free SEO courses that experts have already structured to take you from a complete beginner to a skilled specialist.

 

 If you’ve been looking to master the art of SEO, then you are in the right place. 

Today, from the comfort of your own home, you can become an SEO master.

By taking these free courses, you will be able to improve your skills, drive more organic traffic to your website, and optimize it to rank higher on search engines. 

 

So, let’s look at some of the best free SEO training courses for 2024.

 

Why should you take an SEO course in 2024?

 

Due to the age of artificial intelligence (AI), some people claim SEO is dying.

My answer to this question is that it isn’t dead, and taking an SEO course in 2024 can be incredibly beneficial because, as long as search engines like Google remain one of the best ways people access information online, SEO  will be around and keep growing.

Here are some of the reasons why learning SEO can be helpful:

1) Stay Updated with Trends: SEO is a dynamic field, and learning it can help you stay up to date with all the latest trends and algorithm changes in the digital marketing industry and learn how to use them to your advantage.

2) More visibility: SEO can help you increase the visibility of your website; more visibility means more eyes on your content or products, which is extremely essential for brand recognition and growth. One of the factors in the failure of most businesses after 5 years is a lack of visibility and traffic. 

Imagine you are a business owner, and you can drive traffic to your website without really breaking the bank. How much money can you make if you follow all the guidelines to influence people to make a purchase or get their emails and take another step?

Is taking a free SEO course worth it in 2024?

My answer to this question will be yes because a free SEO course is one of the best ways to master the fundamentals when you are a beginner and also to become an expert in this field. The good news is that most of these courses are online, so you can learn them according to your schedule and at your own pace.

The most important thing about taking a course, whether it is a paid one or a free one, is that you will be able to apply your knowledge to your work and help you grow in this field.  

 

 

What is the importance of SEO for businesses?

SEO is like a key to unlocking success for businesses, and it is super important because it is also like a roadmap that helps people find your business online easily. 

Search engine optimization helps business owners bring more visitors to their websites, build trust, save money, stay competitive, and lead them to online success. When you rank higher on search engines like Google, you will get more visitors, and you can convert them into customers and influence them to make a purchase or take an action.

Let’s get started with the best free SEO online courses to learn SEO.

1) Moz SEO learning center

The SEO training course by MOZ  is one of the best free courses you can take as a beginner to become an SEO expert.

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Who is it for?

This course is tailored for anyone interested in learning about SEO, whether you are a complete beginner looking to understand the fundamentals or an expert who needs to refresh on the best practices in the field and expand his knowledge. 

How does it work?

 

The Moz SEO Learning Center works like an online library filled with articles, guides, videos, and resources about various aspects of SEO. It’s organized into different sections, covering topics from the fundamentals of SEO to more advanced strategies.

For only the beginner’s guide, you will have around 7 articles that can help you have a deep understanding of the fundamentals of search engine optimization and start your journey.
You can choose the topics that interest you or that match your current level by navigating through them.

 For each resource, you’re going to have valuable insights, tips, and explanations to help you grow, understand, and apply all the SEO concepts effectively.

Recommended reading: Top 105 best SEO tips and tricks to help boost your website’s ranking and drive more traffic to your online presence.

 

How long does it take to complete this course?

The time it takes to complete the course entirely might vary widely according to your occupation. 

It also depends on factors like your current knowledge of SEO, how much time you dedicate each day or week to studying, and the way you want to explore each topic and absorb the information effectively. 

Some people might complete the fundamental sections within a few days or weeks if they’re familiar with SEO basics; I completed the beginner’s guide in one week because I wanted to go deeper into each section and make sure I understood what I was reading, while others might take longer to thoroughly understand and apply the concepts. 

If you aim to cover all the material thoroughly, it might take several weeks or even months to go through everything and fully grasp the content.  

Remember, there’s no rush; the key is to understand what you learn and be able to apply it to your website.

2) Yoast SEO training

 

If you are familiar with WordPress, you might have heard that Yoast is one of the best plugins for on-page SEO on WordPress.
It also offers courses designed to help individuals optimize their websites for search engines.

Look at what people are saying about Yoast.

 

Who is this course for?

The Yoast SEO training classes are for website owners, bloggers, content creators, marketers, small business owners, and anyone else who wants to make their website more search engine-friendly. 

No matter how much you know about SEO or if you’re just starting, these lessons will help you understand and use search engine optimization techniques with the Yoast SEO plugin better.

 

They have two plans: a free one for beginners who have just started and want to learn the basics of SEO. When I just started, it was my first course. And a paid one with $99 per year, including the Yoast SEO Premium plugin.

The paid one has more advanced lessons. For anyone who wants to upgrade their SEO skills, whether they are a digital marketing expert or a beginner, this course can help.

How does it work?

Yoast SEO training is available online so that learners can access the courses through their computer or smartphone.  

The courses include video lessons, written content, quizzes, and some interactive elements. In this course, they explain how search engines work and how to optimize your website and content to rank higher. 

They also provide insights on how to use the Yoast plugin and how it works.  You can enroll according to your needs and your skill level. 

They cover various SEO topics to help you become an expert, from the basics to more advanced strategies.

How long does it take to complete it?

To be honest with you, the time it might take to complete this course varies based on factors like the specific course selected.

For instance, the free plan might take around 2 hours to complete, but the premium one might take even a week because it covers more things than the free one.

3) SEO unlocked with Neil Patel

 

The well-known digital marketer and SEO expert Neil Patel created the online educational program SEO Unlocked with Neil Patel. This course aims to teach comprehensive search engine optimization strategies and techniques to improve website visibility on search engines.

 

Who is it for?

 

It is a comprehensive training course that covers the basics of search engine optimization and content marketing. This course is designed for people who are interested in improving their understanding of the way it works. 

 

It is more suitable for beginners who are looking to master the fundamentals of SEO, digital marketers aiming to enhance their skills in this field, website owners who want to take their websites to the next level on search engines, and anyone who wants to master how it works. 

 

How does it work?

 

People interested in this course can access it from the comfort of their homes with their computers and smartphones.

The content of this course is delivered through video lessons. In this course, Neil uses a lot of infographics and worksheets to help you understand what he is talking about.

It covers various aspects of search engine optimization, including keyword research, on-page optimization, technical SEO, link building, content strategies, and analytics.

How long does it take?

The time it might take to complete this course varies according to your learning pace. It is estimated to be completed in 7 weeks if you dedicate yourself to learning one lesson per day, but it might take longer depending on the time you put into it.
The course is divided into three phases, seven modules, and eight lessons.

 

4) SEO Certification course by Hubspot

HubSpot’s SEO Certification Training is an educational program that teaches people the basics and more advanced ideas of search engine optimization (SEO). It discusses many parts of an SEO plan, like keyword research, on-page optimization, technical SEO, content optimization, and building links.

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Who is it for?

This course is for those new to the field of search engine optimization, content creators, or anyone looking to skill up in digital marketing.

How does it work?

 

This course is completely free, and it is accessible through HubSpot’s website. If you are interested in taking this course, just log in and enroll in the course, and you will have access to all the learning materials. which include video lessons, readings, quizzes, and practical exercises.

This course covers diverse search engine optimization topics for beginners to master the fundamentals effectively.
For instance, keyword research, on-page optimization, technical SEO, content strategies, and link building. 

The course has quizzes and assessments to test if you understand what you’ve learned. 

After completing this course, you will receive a certificate from HubSpot, so people can recognize your knowledge and proficiency in this field.

 

How long does it take to complete it?

This course takes less time to complete; according to HubSpot, it might take 3:51 hours to complete. It contains 26 videos, 6 lessons, and 5 quizzes.

 

5) Ahrefs SEO training course

Ahrefs is a prominent SEO tool provider; they have created a training course to educate their users on how to use the tool.

 This course is great for people who want to use Ahref’s tool. This course aims to educate people on various aspects of search engine optimization, offering comprehensive insights and strategies to enhance website visibility and ranking on search engines.

If you are not an Ahrefs user, I would strongly advise you to join their YouTube channel instead of taking this course because they provide more ideas about search engine optimization in general on YouTube. 

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Who is it for?

 

This course is great for diverse audiences, such as beginners who need to master the basics of the field, marketers aiming to enhance their expertise to improve website visibility and traffic, content creators, writers, and bloggers who are interested in understanding SEO to maximize content reach, and also for experienced SEOs seeking to refine their skills and stay updated with the latest strategies and tools offered by Ahrefs. 

How does it work?

The course materials are available to Ahrefs users. The course is broken down into 9 sections, including sub-sections. It offers video tutorials to teach you the practical skills for improving website visibility on search engines. 

How long does it take to complete it?

According to Ahrefs, this course is 7 hours and 4 minutes in total length, divided into 55 lessons and 9 modules. 

 

6) Semrush academy courses

SEMrush Academy offers a bunch of free courses to educate people on various aspects of digital marketing, such as SEO, content marketing, PPC, social media, and more. 

Who is it for?

Semrush Academy courses are designed to help and educate learners at all levels.

 Whether you are a complete beginner or an intermediate practitioner, these courses provide comprehensive learning materials, including videos, lessons, practical exercises, webinars, and exams, to help enhance your learning experience and master the fundamentals of digital marketing and SEO.

How does it work?

SEMrush Academy courses cover a wide range of topics related to online marketing strategies, utilizing SEMrush tools effectively, and implementing best practices to optimize websites for better performance in search engines and digital marketing campaigns.

The courses are in a convenient and flexible format, composed of video lessons that are engaging and easy to follow, accompanied by supplementary materials such as course transcripts and templates.

 Besides all of that, to help you enhance your learning experience, many of these courses include quizzes and assessments to test your knowledge and reinforce key concepts.
They cover the most important aspects of digital marketing and how to use the  Semrush tools.
The courses are divided into four modules: SEO, content marketing, social media marketing, and marketing analytics.

How long does it take to complete these courses?

The time it might take to complete these courses can vary depending on your availability and dedication to mastering them.

Some of the courses might take less than 30 minutes to complete, and others might take even hours. To complete all the courses, it might take a couple of weeks or even a month. 

For precise information about the duration of a particular course, take a look at the course listings at SEMrush Academy because the estimated length of each one is indicated there, which will help you plan your learning time accordingly. 

7) Udemy free training course.

Udemy offers more than 2890 free SEO training courses, including around 1450 for beginners, 1193 for all levels, 209 for intermediates, and 39 for experts. This is great for individuals who want to master the basics of SEO and enhance their skills without breaking the bank.

Let’s look at some examples:

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Who is it for?

The free SEO training courses on Udemy are for people who are interested in improving their skills in the field, for instance, beginners who are interested in mastering the basics of SEO, website owners who want to optimize their website for better search engine rankings, marketers, content creators, and whoever is curious about this subject. 

These courses offer practical insights into search engine optimization and will help you understand the fundamentals of key concepts for better website visibility and traffic.

How does it work?

 

The first thing you need to do is create an account; after that, you can have access to all the free courses on the Udemy website or app. No credit card is required. 

When you enroll in a course, you will have access to the educational materials, which include video tutorials, reading, quizzes, and exercises.

Most of these courses cover the basics of search engine optimization and also various aspects of the field, such as keyword research, on-page optimization, link building, and more. The main goal of these courses is to provide an introductory understanding of SEO concepts and techniques without any cost.

How long does it take to complete it?

 

You can take some of the courses; 2 or 3 are going to be good enough to guide and teach you the basics you need to begin your journey. 

I was looking at some of them and saw that it might take up to 4 hours to complete the SEO training course by Moz, which I think is the longest, and 1 hour, or even 30 minutes, for some of them to be completed.

Conclusion

Taking one of these courses is the best way to begin your journey if you are new to the field. 

 If you already have experience, there are a lot of advanced classes you can take to help you enhance your skills and drive more traffic to your website. For instance, you can read Backlinco’s blogs, Moz SEO Learning Center, and NeilPatel’s blogs.

 These free courses in this field are great for both beginners and individuals who already understand the fundamentals of search engine optimization.

 

Which one of these courses are you going to choose?