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45 best free search engine optimization SEO tools to grow your business.
Are you looking for the best free search engine optimization SEO tools to grow your agency? Look no further. Nowadays, digital marketing is the best strategy any industry or business can use to grow and increase its revenue.
If you are in business now and don’t take advantage of the advantages of digital marketing, you are losing a lot of money on the table.
But having the right tools to support your marketing strategy is essential. With features such as social media management, content creation, SEO optimization, and analytics, these tools help you effectively plan, implement, and measure your campaigns.
In today’s post, we will share with you the best free digital marketing tools you can use to take your business to the next level in 2024. These tools will simplify your workflow and save you time and money.
Here are the 45 best free search engine optimization SEO tools you can use to help you grow your business online.
1) Google Search Console
Google Search Console is one of the best free tools you can use to help you monitor your site’s search performance and technical SEO health.
When you use the Google search console, it will give you reports on a variety of metrics, from search appearance to user experience, to help you improve your site and drive more traffic from Google.
Here’s how it can be helpful:
Performance Monitoring:
It tells you how your site is doing in Google Search by showing you the number of clicks, impressions, click-through rates, and average position for different search queries. This information helps you figure out how well your SEO work is going.
Indexing Insights:
You can check to see which pages of your website Google has indexed and look for any indexing issues.
It allows you to ask Google to index new or changed content, making sure that it shows up in Google’s search results as soon as possible.
Look at an email I have received from Google about this website:
This is how it can help you grow your business and drive more traffic to your website.
Mobile Usability:
Google Search Console helps identify mobile usability issues on your site, which is crucial given Google’s emphasis on mobile-friendly websites for rankings.
Security and Manual Actions:
It notifies you about security issues such as malware and hacking attempts.
you will be able to tell if Google has taken any manual steps against your site because it doesn’t follow its rules.
Rich Results and Enhancements:
You can check for the performance of rich results (like structured data markup) and enhancements (like breadcrumbs or a site link search box) on your site in Google’s search results.
Links and Internal Structure:
You will be able to know how your website is performing when it comes to internal and external links.
Sitemap Submission:
You can submit XML sitemaps, aiding Google in understanding your website’s structure and prioritizing indexing.
2)HubSpot
It is one of the best marketing tools you can use and have at your disposal to help you grow your agency.
With HubSpot, you will be able to completely renew your digital marketing approach with advanced tools and analytics. It offers a bunch of free tools you can use for the sake of your company.
Here are the 5 best ways it can help you innovate your digital marketing.
Lead Generation and Customer Nurturing
It allows you to figure out all the potential customer needs and expectations and have all the information about the customer before you even talk to them.
The platform offers features like forms, a landing page, and lead capture tools to generate leads.
Besides that, it includes workflows and lead nurturing capabilities, which enable agencies to automate and personalize the lead nurturing process.
Email marketing
HubSpot allows you to send personalized and relevant emails to your customers. This can help you stand out from a lot of digital marketers who are sending generalized email blasts.
It offers a variety of templates that you can use, customize according to your requirements, and tailor messages for specific audiences.
Search Engine Optimization
It offers a lot of tools and strategies to help SEO experts and beginners drive traffic to their websites.
They have recently released a new SEO tool to help individuals get insights about the issues they might need to fix on their websites.
CRM Integration:
With HubSpot’s CRM solution, companies can easily centralize their customer data, interactions, and sales. In the long run, it improves your relationships with clients by helping you understand their behavior and communicate with them more effectively.
Analytics and Reporting:
HubSpot has powerful analytics and reporting tools that let you keep an eye on how well your marketing efforts, content, and sales activities are doing.
By finding out what works best for your clients, you will be able to make your plans even better.
3) Canva
Canva is a user-friendly graphic design platform that helps digital marketers create visually appealing content without requiring advanced design skills.
Here are just a few things you can do with Canva:
Create visual content like social media graphics, infographics, and presentations.
Maintain brand consistency with a lot of customizable templates and branding elements ready to use.
Turns complicated text into interesting charts and infographics to make it more understandable.
Allows team members to work together to update and share designs in real time.
4) HARO
HARO stands for Help a Reporter Out. It’s a platform that connects journalists, writers, and reporters with sources and experts.
Digital marketers can benefit from HARO in several ways:
Media Exposure:
HARO allows marketers to showcase their expertise by responding to queries from journalists looking for sources.
It is completely free and doesn’t require any payment verification. When you sign up, they will send three emails twice a day.
Just look for the topics you can provide an answer to and write your answers. You don’t need to send a pitch for all the topics.
Backlink Opportunities:
When marketers contribute as sources in articles, there’s often an opportunity to receive backlinks to their websites. This can positively impact SEO by improving domain authority and driving traffic.
Networking and Relationships:
Engaging with journalists and reporters through HARO can help marketers build relationships in the media industry.
Making connections could lead to future chances to work together or more media attention.
Authority Building:
Being featured in reputable media outlets through HARO can enhance the credibility and authority of marketers and their brands.
5)Splendjet
Splendjet is a search engine optimization and online advertising agency that offers a bunch of free tools to help digital marketers increase their traffic and take their businesses to the next level.
For example, it offers:
More than 150 free SEO tools
A lot of calculators
These SEO tools are great for helping small business owners and entrepreneurs drive a lot of traffic to their websites.
By optimizing content, analyzing keywords, and enhancing site performance, these tools empower businesses to rank higher in search engine results, increase visibility, attract more organic traffic, and ultimately improve their online presence and conversion rates.
All you need to do is go to the website and browse the main menu to see all the free tools available there.
6) Mailchimp
For digital marketers and company owners looking for a platform to build, manage, and analyze email campaigns, MailChimp is a top choice.
It has a free and paid plan. If you have just started, the free plan is going to be good enough to help you grow your email list.
The free plan includes up to 500 contacts and 1000 sends per month, with a daily send limit of 500.
It’s great for digital marketers because:
Streamline email campaign creation with user-friendly templates and customization options.
Allows audience segmentation and personalized material to get people more involved.
Sets up targeted emails at the right time to grow leads automatically.
Provides in-depth data and reports to keep an eye on how campaigns are doing and how subscribers are acting.
Integrates with e-commerce platforms for targeted campaigns and cart recovery.
Mailchimp makes sure that email marketing rules are followed and improves deliverability for projects that do well.
7) Buffer
Buffer is a great social media management tool that helps digital marketers and business owners build an audience organically.
It can help you to:
Schedule and publish your content across multiple social media platforms efficiently.
If you don’t have time, you can create all your content and schedule it to be published every day according to your time preferences.
The free plan is good enough to help you grow if you don’t have the budget to get the paid one.
Manage all social accounts from a single dashboard, fostering convenience.
Collaborate on content creation and planning within teams.
Gain insights into post-performance and audience engagement.
Optimize post schedules for better reach and engagement.
Manage social engagement and responses effectively.
8)WordPress
WordPress is a great and well-known content management system (CMS) that lets us create a website and control the content that lives on the internet. It’s open-source and free.
Most professionals in the field of digital marketing often use it for creating, managing, and optimizing content for the top search engines. According to w3techs WordPress powers 43.3% of all the websites on the internet
WordPress gives you the flexibility to customize your e-commerce site, blog, and enterprise in many different ways. If you want to know more about how to build your WordPress website, click here
9) Contentpace
Contentpace is one of the best tools you can use to create and optimize your content online.
Using Contentpace to write your content will help you become a better SEO expert and create better content.
It is almost similar to WordPress.
If you want to optimize your content and become better at SEO, ContentPace is the best free tool you can use and try.
It gives you almost everything you need to optimize your content for search engines.
For instance, the number of words you need to write, the words you need to put into your content, and how many times you need to use each of these words will help you know if your text is readable or not.
If you take a look at the picture below, you will see each word you will need to put in your content and how many times you need to use each of them.
In this example, my keyword was digital marketing, and it gives suggestions according to this keyword.
You will also see how many images you need to have on each of your blogs and the number of headlines for each keyword for which you want to write content.
I would strongly advise you to give it a try because it is really helpful when it comes to creating and optimizing content.
10) Keywords Everywhere
Keywords Everywhere is a browser extension available for Chrome and Firefox.
The tool provides data on keyword search volume, cost per click (CPC), and competition directly on the search engine results pages (SERPs).
It integrates with popular keyword research tools, including Google Keyword Planner, Moz, and others.
It displays metrics such as monthly search volume, CPC, and competition for keywords directly in the user’s browser while they perform searches.
How Keywords Everywhere Can Be Helpful for SEO:
Keyword Research:
Users can quickly assess the popularity and competition of keywords, aiding in effective keyword research for SEO campaigns.
Content Optimization:
By understanding the search volume and competition of specific keywords, content creators can optimize their articles or web pages with relevant and high-search-volume terms.
PPC Campaigns:
For those involved in pay-per-click (PPC) advertising, the tool’s CPC data can be valuable for planning and optimizing ad campaigns.
Competitor Analysis:
Users can gain insights into the keywords their competitors are targeting and adjust their strategies accordingly.
Content Creation Ideas:
It can serve as a source of inspiration for content creation by highlighting popular search terms related to a specific topic or industry.
Cost-Effective:
Keywords Everywhere offered a mix of free and paid credits for accessing data, making it cost-effective for users with varying needs.
11) SEO Minion
SEO Minion is a browser extension designed to assist users with various SEO tasks similar to keywords everywhere but not the same.
You can use it to analyze your competitors’ on-page SEO and find better ideas to optimize your content.
Here is what you can do with SEO Minion:
On-Page SEO Analysis:
It provides on-page SEO analysis, including information about headings, meta tags, images, and links on a webpage.
SERP Preview:
Users can preview how their page might appear in search engine results pages (SERPs).
Highlighting Links:
The extension can highlight all the links on a webpage, making it easy to identify and analyze link structures.
Google Search Location Simulator:
Users can simulate search queries from different locations to see how their website ranks in various regions.
Custom Extraction Tool:
SEO Minion provides a tool for custom data extraction from web pages, which can be useful for competitive analysis or data gathering.
How SEO Minion can be helpful for SEO:
- Quick On-Page Analysis: SEO Minion allows users to quickly assess the on-page SEO elements of a webpage, helping identify areas for improvement.
- SERP Preview: Users can preview how their page will look in search results, making it easier to optimize meta tags and snippets for better click-through rates.
- Link Analysis: The tool helps in analyzing the link structure of a webpage, highlighting internal and external links, which can be crucial for SEO.
- International SEO: The HREFlang checker and search location simulator assist in international SEO efforts, ensuring proper targeting of audiences in different regions.
- Competitive Analysis: The custom extraction tool enables users to extract specific data from competitors’ websites for analysis and benchmarking.
- Cost-Effective: As a browser extension, SEO Minion provides a set of features for free, making it a cost-effective solution for basic SEO tasks.
12) Ubersuggest
Neil Patel is the creator of the SEO tool UberSuggest.
It provides a suite of features to assist users with various aspects of SEO and digital marketing.
Ubersuggest is an all-in-one SEO tool offering keyword research, site audits, backlink analysis, and more.
Users can discover new keywords, analyze their competition, and get insights into search volume, CPC, and competition metrics.
Ubersuggest provides a website audit feature that identifies on-page SEO issues, technical SEO problems, and suggestions for improvement.
Users can analyze backlinks to their website or a competitor’s site, helping in understanding link profiles and identifying potential link-building opportunities.
It offers content ideas based on keyword research, helping users discover topics that resonate with their target audience.
Users can track their website’s rankings for specific keywords over time, monitoring the effectiveness of their SEO efforts.
The tool allows users to analyze the SEO strategies of competitors, identifying keywords they rank for, backlinks, and content strategies.
Let’s look at the picture below
How UberSuggest can be helpful for SEO:
- Comprehensive Keyword Research: Ubersuggest helps users identify relevant keywords, assess competition, and make informed decisions for content creation and optimization.
- Site Health Monitoring: The site audit feature helps users identify and address on-page and technical SEO issues, contributing to overall website health and performance.
- Backlink Strategy: The backlink analysis tool assists in understanding the link profile of a website, allowing users to build and refine their backlink strategy.
- Content Optimization: Content ideas and insights from Ubersuggest aid in creating optimized content that resonates with the target audience and aligns with SEO goals.
- Competitor Insights: By analyzing competitors, users can gain insights into successful strategies, identifying areas for improvement in their SEO efforts.
- Rank Tracking: Users can monitor their website’s performance in search engine rankings over time, adjusting strategies based on changes in rankings.
User-Friendly Interface: Ubersuggest provides a user-friendly interface, making it accessible for beginners and seasoned marketers alike.
13) Ahref Backlink Checker
It shows the title and URL of the page that contains a link to a target website or URL.
It also shows the anchor text of the backlink (along with a snippet of the text that surrounds it) and the URL where the backlink points.
Ahrefs provides metrics to evaluate the quality of backlinks, including the domain rating, URL rating, and the number of referring domains.
14) Animalz Revive
It is a free tool that can help you keep your content fresh and up-to-date.
They will analyze your Google Analytics data and then provide a list of posts that should be refreshed.
15) AnswerThePublic
“AnswerThePublic” is a keyword research tool that provides insights into the questions people are asking on various topics.
Here’s how AnswerThePublic can be helpful:
Content Ideation: The tool helps content creators generate ideas for blog posts, articles, videos, or any other content by revealing the questions people have about a specific subject.
Long-tail Keywords: It assists in finding long-tail keywords by showcasing specific phrases and questions related to the main keyword.
This can be valuable for SEO as it allows you to target more specific and niche queries.
Understanding User Intent: By analyzing the types of questions users are asking, AnswerThePublic helps you understand the intent behind their searches.
This understanding is crucial for creating content that directly addresses user needs.
Competitor Analysis: You can use the tool to analyze the questions people are asking about your competitors or within your industry.
This can give you insights into content gaps and areas where you can differentiate your offerings.
16)Bing Webmaster Tools
Bing Webmaster Tools is a set of free services offered by Microsoft’s Bing search engine to help website owners and webmasters understand how their sites are performing in Bing’s search results.
Bing Webmaster Tools, along with other similar tools like Google Search Console, can be highly beneficial for SEO (search engine optimization).
By leveraging webmaster tools effectively, SEO professionals and website owners can identify areas for improvement, fix technical issues, optimize content, and enhance overall website performance in search engine results.
17) Check My links
It is an extremely powerful free tool that can help you speed up your link-building process.
Check My Links is a link checker that crawls through your webpage and looks for broken links.
It quickly finds all the links on a web page and checks each one for you.
It highlights which ones are valid and which ones are broken, simple as that.
18) Checkbot
With this tool, you will be able to fix broken links, eliminate duplicate content, create readable URLs and invalid HTML, avoid temporary redirects, and ensure that each page title is unique.
19) Chrome DevTools
Chrome DevTools plays a crucial role in SEO (search engine optimization) by providing web developers and SEO professionals with tools to optimize various aspects of a website.
For instance, page speed optimization, mobile-friendly development, JavaScript debugging, content rendering and accessibility, SEO audits, crawlability and indexing, etc.
20) Do-follow Link Checker
This tool quickly checks if a given article or blog post provides no-follow or do-follow links, so you can focus your link-building efforts on the ones that offer do-follow links for the highest SEO impact.
This tool scans the whole page of a given website and tells you if it contains links with the no-follow attribute.
21) Google Analytics
Google offers Google Analytics, a powerful web analytics service.
It allows website owners and marketers to track and analyze various aspects of their website’s performance.
It is an essential tool for businesses and website owners to understand user behavior, measure marketing effectiveness, and make data-driven decisions to improve website performance.
22) Google Keyword Planner
The Google Keyword Planner is a valuable resource for both paid advertising and SEO strategies.
This tool helps businesses and website owners discover relevant keywords, assess their popularity and competition, and make informed decisions to optimize their online presence.
While it is integrated with Google Ads, the keyword data provided can also be useful for organic search engine optimization efforts.
23) Google My Business
GMB is a valuable tool for businesses looking to enhance their visibility on Google Maps and in local search queries.
It is an essential tool for local businesses, as it significantly influences their online visibility and accessibility.
By maintaining an up-to-date and engaging GMB profile, businesses can attract more customers, build trust, and effectively manage their online reputation in local search results.
24) Google Tag Manager
Google Tag Manager is a free tool that simplifies the process of managing and deploying various tags on a website without requiring direct code changes.
Tags are snippets of code, typically JavaScript, that are used to collect data and send it to third-party tools or platforms, such as Google Analytics, Google Ads, or other marketing and analytics services.
It provides a more efficient and flexible way for marketers and website owners to control and customize their website’s tracking and analytics setup without the need for extensive coding knowledge.
25) Google Trends
Users can explore and examine the popularity of search queries over time using Google Trends, a free online tool that Google offers. It provides insights into how interest in specific topics, keywords, or search terms has changed, helping users identify trends and patterns.
Google Trends provides near-real-time data on search trends, allowing users to stay updated on current events and trending topics.
SEO professionals use Google Trends to identify keywords with increasing popularity, helping in the optimization of website content.
26) Hunter.io
This tool can help you find email addresses associated with a specific domain as quickly as possible.
This can be useful in various contexts, including SEO (search engine optimization).
For instance, if you want to build links for your website, you need to do some outreach, or if you have something valuable on your website, you want people to know about it.
Hunter can help you find contact information, including email addresses, of website owners, bloggers, or influencers in a specific niche.
This information is crucial for outreach campaigns to request backlinks or collaborations.
Hunter allows for a more personalized and targeted outreach strategy. Knowing the correct email addresses of your target audience ensures that your communications are directed to the right people, increasing the likelihood of a positive response.
27) Lighthouse
Google created Lighthouse, an automated tool that is open-source for raising the caliber of web pages.
It’s primarily known for its capabilities in auditing and providing insights into various aspects of web performance, accessibility, best practices, SEO (Search Engine Optimization), and Progressive Web Apps (PWAs).
Web developers, SEO experts, and website owners frequently use Lighthouse to evaluate and improve the overall quality and performance of a website.
28) Moz Keyword Explorer
Moz Keyword Explorer is designed to assist website owners, marketers, and SEO professionals in researching and selecting the most relevant keywords for their content strategy.
Moz Keyword Explorer helps users discover new keywords related to their industry or niche.
It provides insights into the popularity and search volume of keywords, helping users identify terms that are relevant to their target audience.
Users can export SEO metrics and data from MozBar for further analysis or reporting. This feature is useful for sharing insights with team members or incorporating data into broader SEO reports.
30) Rank Math
Rank Math is a WordPress SEO plugin that provides a suite of tools to help you optimize your websites for search engines.
Rank Math assists users in optimizing individual pages and posts for search engines. It provides recommendations for improving meta titles, meta descriptions, and other on-page elements.
Rank Math automatically generates XML sitemaps for your website, making it easier for search engines to crawl and index your content. It helps ensure that search engines are aware of all the pages on your site.
31) Screaming Frog
Screaming Frog SEO Spider is a website crawling tool that allows you to crawl websites’ URLs and fetch key elements to analyze and audit technical and onsite SEO.
Screaming Frog provides insights into a site’s URL structure, making it easier to identify and fix issues with site hierarchy and organization.
Users can review and optimize URL structures for a better user experience and search engine crawling
32) SEO Review Tools
SEO Review Tools is a collection of online tools designed to assist website owners, SEO professionals, and digital marketers in analyzing and improving their websites’ performance in search engine results.
These tools cover a wide range of aspects related to search engine optimization (SEO) and provide insights into various on-page and off-page factors.
33) SEOquake
SEOquake is a browser extension and online SEO tool that provides a range of metrics and insights about websites directly within the search engine results pages (SERPs).
Digital marketers, SEO experts, and website owners frequently use it to quickly evaluate the SEO health of a webpage or website. SEOquake is available as an extension for popular web browsers like Google Chrome, Mozilla Firefox, Opera, and Safari.
34) SimilarWeb
SimilarWeb is a web analytics platform that provides insights and data about website traffic, user engagement, and online audience behavior.
Businesses, marketers, and analysts use it to better understand the performance of their websites as well as those of their rivals.
SimilarWeb provides data on website traffic, including total visits, unique visitors, page views, and more.
Users can analyze trends in traffic over time and compare the performance of multiple websites.
35) Siteliner
Siteliner is a website analysis tool that helps users identify issues related to duplicate content and internal link structure on a website.
Siteliner is designed to assist website owners, SEO professionals, and digital marketers in optimizing their sites for search engines and improving the overall user experience.
It provides insights into the content and structure of a website, allowing users to identify areas for improvement.
36) Thruuu
37) Valentin. app
This is a simple tool that allows you to get localized Google search results for any location you wish. This tool is really great and very useful for agencies and companies that work across borders.
38) Yoast SEO
Yoast SEO is a popular WordPress plugin designed to assist website owners and content creators in optimizing their websites for search engines. It provides a range of tools and features to improve on-page SEO elements, helping users create content that is more search engine-friendly.
Yoast SEO analyzes the content of individual pages or posts and provides feedback on key on-page SEO elements, such as the inclusion of focus keywords, meta titles, and meta descriptions.
39) Grammarly
Grammarly is an AI-powered writing assistance tool that can help you enhance the quality of your content by checking for grammar errors, spelling errors, and spelling mistakes and suggesting improvements in writing style.
Writers, editors, students, and professionals frequently use this tool to make sure that their written communication is accurate, succinct, and clear.
As search engines prioritize high-quality, well-written content, Grammarly helps users improve the overall quality of their writing, making it more engaging and readable for both users and search engines.
Blog posts and articles are common forms of content used for SEO.
Grammarly can assist in refining these pieces, ensuring that they are not only free from errors but also well-structured and coherent.
40) Page speed insights
Google PageSpeed Insights is a tool developed by Google to help you assess the performance of a website’s pages and provide insights into how to improve their speed.
The speed of your website plays an important factor in the user experience and can impact a website’s search engine rankings.
PageSpeed Insights measures how fast a webpage loads on both mobile and desktop devices.
Faster-loading pages contribute to a positive user experience, and Google considers page speed as a ranking factor.
Websites with faster loading times may have a competitive advantage in search engine rankings.
Google has indicated that it considers page speed as one of the factors when determining the relevance of a page.
41) Quora
Quora is so popular for question-and-answer where people can go to ask a question, and other people who have experience with what you are asking for will answer it for you.
Remember, Quora on its own doesn’t have a big impact when it comes to traditional SEO in terms of improving a website’s search engine rankings.
But you can use Quora to find inspiration for the questions and answers people provide for your website.
Quora can help you conduct market research easily. By observing the questions people are asking every so often in your industry, you can get a better idea of the needs, concerns, and interests of your target audience.
42) GTmetrix
GTmetrix is a super-great tool that can help you test the performance and speed of your website online.
This tool can help you get a more detailed analysis of various aspects of web page performance and offer recommendations for optimization.
GTmetrix provides detailed metrics such as page load time, total page size, number of requests, and more.
These metrics help identify specific areas that may be causing performance issues.
43) content at scale
content at Scale is a super great tool that can help you detect if the content has been written by chatGPT, GPT4, Bard, etc.
This AI detector is great to help you find plagiarism content on your website and modify it to make it better. Using it can help you write better content for your website.
44) ChatGPT
ChatGPT is super great for helping you find better content ideas for your website.
For instance, if you want to write a blog post, you can use ChatGPT to help break it down and find better ideas. That will save you time and energy.
You can use chatGPT to help you write a better headline for your content and also to generate content, but remember to modify them yourself and make sure you compare what it provides with the top 10 pages on Google.
Keep in mind that chatGPT is not only for content writing; you can also use it to learn programming or for a lot more things.
Here is an example:
45) Reddit Keyword Research Tool
This keyword research tool is recommended by SEO experts because, according to most of them, it can bring up terms that they wouldn’t find with any other keyword tool.
In conclusion,
These best free search engine optimization (SEO) tools are really helpful and great for helping you grow and take your business to the next level.
If you dedicate some time to learning more about them and knowing how to use them, they will surely save you time and money.
Which one of these free tools are you going to try first?
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