12 vital reasons why your business needs an SEO Agency
SEO, or search engine optimization, is one of the best strategies business owners can use to build a strong online presence and stay competitive without spending too much money.
This is why, in this article, we will take all the time it might require to help you understand the top 12 benefits of hiring an SEO agency to increase traffic to your company’s website.
But before we go further, let’s see some important factors you should know about SEO.
What is SEO?
All of the techniques used by digital marketers or an SEO agency to get your website on the first page of Google and attract more visitors are collectively known as SEO or search engine optimization. It requires using some specific techniques to make sure the pages of your website match Google’s rules in order to rank higher in search results.
What does an SEO agency company do?
There are a lot of things an SEO company can do in order to help your website appear on the first page of Google. For instance, content writing, on-page SEO, off-page SEO, technical SEO, etc.
You have just learned some of the basic aspects of SEO; now it is time to dive right into our main subject for today.
Here are 12 vital reasons why your business needs an SEO agency:
1: Increased Visibility
Imagine you have a business on the internet, and people can’t find it if you don’t send the link directly to them.
Let me ask you this question: Why did you create this? If you really want to get more visitors to your business and increase sales, people should be able to find your website online without sending the URL of your website to them.
This is why, if you don’t have all the skills to do that, working with an SEO agency is the best thing you can do in order to take your business to the next level online. But you might ask yourself, How can an SEO agency help me get more visitors? An SEO agency should have what it takes to help you increase the visibility of your website if you choose the right one.
For example, by doing keyword research, SEO experts will try to find keywords with high search volume and low competition. After that, they will make sure they write fully optimized content with this keyword in order for you to appear on the first page of Google or above your competitors when someone is looking for something related to this keyword.
We use Ubersuggest for our keyword research tool.
After a couple of months, when you reach that goal, your website will be able to get a massive amount of free traffic without really breaking the bank.
This is not enough to help you rank higher on Google if it can’t index your pages. Before anything else, you should make sure you submit a sitemap to Google in order to index and find the pages of your website. The speed of your website is extremely important when it comes to SEO. This is why working with an SEO agency is really important to help you achieve your business goals.
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2: Improve Customer Engagement and Conversion Rates
Appearing on the first page of Google doesn’t mean anything if you don’t have a good headline to capture people’s attention. This is why SEO is crucial; it can help you improve customer engagement and conversion rates.
The worst thing that can happen is to put in all the effort you should and ultimately appear on the first page of Google, and boom, you get no traffic. Another important aspect is when people visit your website and it doesn’t even last for a second. If this happens with your website, Google will move your page down.
This is the main reason why you should make sure you not only work to appear on the first page of Google but also fight for people to click on your website when they see it, and when you finally get to your page, they can last for a long time.
To do all of that, you will need to have good pictures on your pages; using infographics or videos is a plus; writing a good headline that will increase conversion rates; and writing content that people will keep reading and find interesting. When you are writing your content, always make sure you have those people in mind and write to solve their problems or answer their questions.
Honestly, when I visit a website, the first 100 words are what will keep me reading this article. If I see the author answering my questions, I will keep reading it, or if not, I will check another website.
I don’t want that to happen to any of you because, in case people don’t stay for a long time on your page, chances are excellent that Google will move it down. This is why SEO services are extremely important. Try to find an SEO expert to help you reach those goals, and make sure you tell them what you need.
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3: Build Toward Long-Term Success
There is no shortcut to success; it is the same with SEO. If you want to become rich overnight, don’t try to create a business; instead, go get yourself a nice job. SEO is not like paid ads; there are absolutely no quick results with SEO.
The main purpose of investing in search engine optimization is to build a long-term business. Yes, it does take time, but just imagine your website appears on the first page of Google, and you keep that position for a long time.
Even when you are sleeping, people will visit your website. This is what makes it different from paid ads. To run ads, you will need to constantly have a lot of money in order for your ads to keep showing up.
Let me ask you this question: How much money will you have to pay for ads every day? There is absolutely nothing wrong with paid ads, but in this article, I’m trying to help you understand the importance of SEO and how it can help you generate more leads, build a strong business online, build customer trust, and stay competitive.
For example, when I’m trying to look for something on Google, I never click on the ads that appear at the top of the page. This is why SEO is not only important to help you grow online, but it should be at the heart of your SEO strategies.
To get the result you are looking for with SEO, you will need to be patient and keep creating super-good content. The more you implement SEO tactics in your digital marketing campaigns, the more Google will reward you by pushing your pages to the first page, and your revenue will surely multiply.
If you do not appear on the first page, you will lose a lot of things. So, don’t give up! keep going. SEO is the best strategy.
4: Your Competitors Are Using It
Keep in mind that you are not alone in this highly competitive market or on the internet. If you want to rank higher on Google, you need to do what your competitors are doing, even better than them.
Because they understand all the benefits of being on the first page, most of them will do anything in order to grow their business.
So, if you don’t do it, your business is losing a lot of visitors and sales. In order to stay competitive with larger companies, many small businesses use search engine optimization, or SEO, due to the fact that it doesn’t cost a lot of money. Even after you rank on the first page of Google, the game is not over yet.
This is going to be where the hard work will really begin because you should make sure you keep that position by working on the speed of your website, doing technical SEO, improving your click-through rate, and constantly updating your page to keep that position; otherwise, your competitors will steal it from you.
I told you previously that if you don’t have all the skills it will require to compete with them, make sure you hire an SEO expert like us to take care of all of that for you.
5. Cost-Effective Digital Marketing
SEO is all about delivering value and being patient. Let me be honest with you: hiring an SEO agency is even cheaper than investing in paid ads yourself.
Sounds crazy, right? Yes, it might be. Search engine optimization is all about delivering valuable content to people with persistence, and Google will reward you if you keep doing it. You might need to have a little budget to pay for some tools to do keyword research, but there are also a lot of free tools you can use to get better results.
For example, you can use our advanced free SEO tool to generate an SEO report that will help you solve some issues that might have a big impact on your ranking. When your pages rank on the top 3 pages of Google, that will tell people you are trustworthy and an expert in what you are doing.
They will buy from you and keep coming back if you provide valuable resources. You will keep generating revenue for many years if you do all you can to keep that position. Search engine optimization is an investment for the long term that can boost the awareness of your company.
Now, I hope you understand how SEO can provide more ROI than any other marketing strategy, so it’s time to go and learn and do it by yourself or hire an SEO services company to take care of it for you.
6. Establish Trust and Credibility
Let me give an example to better explain that: I have never skipped the first page when I’m looking for something on Google. I have a question for you now: how often do you skip the first page when you are looking for something on Google?
You have never searched there; try it now to see if you will skip it. I take this example to better explain to you that when your business appears on the first page of Google, it builds trust and credibility because people know that there are a lot of businesses out there.
If yours can be on the first page, it means Google trusts your website. If Google can trust your site, why not them? But that is not enough. Ensure your website is easy for people to use to build the confidence and trust you want.
When people visit your site, you should be able to quickly convert them into clients, and your website and how it looks will have a significant impact on both those people and the search engine.
You can make a great design and make sure your website works well on all devices if you work with an SEO expert. Remember, most people will visit your site on mobile.
7. More (High-Quality) Web Traffic
Search engine optimization is not only about getting a lot of traffic; it is also about high-quality traffic.
Let’s take an example: if you are selling shoes and your blog is about fish, even when you get a lot of traffic, it will be useless because you will not be able to make them buy from you. Your main focus should be delivering value to the right people at the right time.
This is what an SEO services agency will help you do. For instance, they will make sure they spend time looking for the right keywords that people in your industry are looking for and writing content about them.
When writing content, they will ensure they have your customers in mind because they can’t just write content to please search engines; your main goal is to please your visitors, and you will automatically please search engines. By doing that, you will kill two birds with just one stone.
This is one of the reasons why I would strongly advise you to hire an SEO expert like Splendjet to help you with all of that. If you don’t have the skills, it will require you to do that.
8. Build Your Brand
To build a brand online, you will need to deliver high-quality resources that people will like, share, and link to. By doing that, you will be considered an expert in your field; people will trust your company; they will talk about it with their friends and their followers on social media; and they will keep coming back to your site.
It might take time to build a brand online, for sure, but if you have an SEO expert or an SEO agency to help with that, it will take you less time. Because they already know what to do to make things work as quickly as possible.
At the end of the day, Google will move your pages to the first page in order for more people to view them. User experience and good customer service are two important factors to help you increase brand awareness.
Have you heard about Nike, McDonald’s, Amazon, etc.? Even if you have never bought from them, I’m 95% sure you have already heard about them at least once in your life. Here are some important factors about a brand: The color, typography, logo, design, etc.
9. Better User Experience
When you implement SEO on your website, it will be easy to navigate because navigation and SEO work together.
Let me ask you this question: if you visit a website that is not easy to navigate and full of information you don’t really need, will you stay for a long time trying to find out where to go?
I’m sure you will leave it right away, and I will do the same as well. It is the same for your website; you should make sure you work on it to improve the UX. Because the easier people can navigate your site, the more people it will attract.
Don’t try to overstuff your site with information people don’t really need. All you will need is helpful and high-quality content that will educate people. Your site should be loaded quickly and responsively for all devices. All of that will improve your UX.
10. An SEO Agency is Cost-Effective
When you work with SEO experts, you will spend less because they will take care of a lot of things for you.
They might be able to take care of the design for you to make your site easy to navigate. In this situation, you will be able to save the money you will need to pay someone to design your website.
For example, let’s say you hire an in-house SEO expert, which can cost you around $75000 to $150000 per year. An SEO agency’s monthly cost could be around $1000 to $5000.
Now you see, hiring an SEO agency will help you save up to 80% on salaries and invest this money in something else. Moreover, within the first six months, SEO companies often see a 20% rise in click-through rates (CTRs). When your results go up, your organic traffic can go up by 15 to 20 percent.
11. Continue to get Results
With an SEO agency, you can keep on getting more clients and increasing revenue without spending a lot of money on running ads, even when you will need that too.
SEO experts will help you to keep and improve your online rankings by constantly optimizing your website, making sure they add fresh content because Google likes that, going the extra mile to build quality backlinks, analyzing your online performance to make sure everything is okay, trying to make changes for mobile users, improving your local SEO, and all of that to keep you ahead of your competitors.
When one of your clients is looking for something on Google, they will find your site instead of your competitors, and when that happens, they will most likely buy from you if you do all it might take to convert these visitors into clients.
12. Take advantage of specialist knowledge
With their in-depth understanding, SEO services can help your company stay ahead of the competition and achieve more online success.
Expertise: SEO services have special expertise and experience in search engine optimization, so your business will be able to use the most proficient techniques available in the field.
Algorithm Updates: They are informed about the modifications to search engines’ algorithms, which lets them make quick changes to their strategies and make sure your website follows search engine rules.
Keyword Research: SEO companies do a lot of research on keywords to find the most relevant and high-traffic keywords for your business. This allows them to make your website more visible.
Competitive Analysis: They pay close attention to the online strategies of your competitors and use what they find to keep your business ahead.
Technical SEO: Agencies manage technical issues like site speed and mobile friendliness, as well as organized data that requires expert knowledge to make your website run better.
Link Building: SEO experts are able to provide your website with high-quality backlinks, which is going to boost your visibility and search engine rankings.
Content Strategy: They always make sure they prepare content that is really valuable and helpful to your audience and follows search engine rules.
If you are looking for an SEO services company to help you grow your business online, hire us now.
We will not only drive more traffic to your website, but our team will make sure you keep that position and create high-quality content to keep inspiring your visitors and converting them into customers.
Are you ready to hire an SEO agency?
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